This is how Paul Sullivan experienced the first ghostigital live set at the Icelandic Airwaves in Reykjavik October 2002

"The next act also included a Sugarcube – Einar Orn Benediktsson. Einar’s live performances were legendary with the Sugarcubes. He became known the world over for being a confrontational wild-man, playing the beauty to Bjork’s beast. When he stepped on stage at Idno, he sipped water from a bottle and looked quite calm. He was flanked by two guitar players, both of whom were wearing headphones. To his left, his ten-year-old son was playing trumpet – the only musical instrument Einar himself has ever been associated with. Also on stage was Bibbi Curver, working away behind a mixing desk much larger than the one he had used for his Bad Taste performance the night before.

Einar strolled up and down the stage as his band began to conjure up a murky mesh of dub, techno and rock. Then he began prowling like a leopard, contorting his face and muttering short sentences that may have been poetry, comments, rhymes or just plain grunts. People talk a lot about how Sigur Ros invented their own language: Einar Orn was speaking in tongues years before. Next to me, a man with a lacerated face was looking smitten by the show. I asked him what Einar was talking about, if anything. He grinned with effort as he listened hard for a second. “I’m not sure but I don’t think he likes money very much.”

Einar’s body twisted around in jerky movements that seemed in synch with his disjointed ramblings. This wasn’t just music, it was performance. It challenged expectations; asked questions about what music and entertainment should be; demanded things of the audience. "

Paul Sullivan in Waking Up In Iceland published in 2003 by Sanctuary Publishing